Date: January 22, 2026

Professional Association for Wellness and Esthetics “EstetikPro” was founded in January 2014 as a nonprofit organization with a clear mission: to bring together and connect professionals in esthetics, applied cosmetology, and wellness — including estheticians, cosmetologists, beauty therapists, massage therapists, manicurists and pedicurists, specialists in medical esthetics, physiotherapists, and other experts who contribute daily to raising standards of care and service quality.

Over the years, EstetikPro has become a cornerstone of the industry through its continued commitment to professional education and development.

Our association has organized numerous seminars, workshops, courses, and training programs aimed at supporting professional growth of members, encouraging knowledge exchange, and introducing latest technologies, trends, and protocols in esthetics and cosmetology.

Congresses hold a special place in our association’s work and history.

To date, eight congresses have been organized, while EstetikPro’s 10th anniversary was celebrated in 2024 with a two-day jubilee congress held at Crowne Plaza Hotel in Belgrade. The event gathered renowned lecturers and guests from Serbia and abroad, including Dr. Angela Voutsine, M.D., M.Sc., B.Ed., international training expert for INDIBA, as well as Mr. Julian La Fontaine, Director of IONTO Comed. Among distinguished guests was also Milica Golubović, Coordinator of National Initiative for Cashless Payments, “Bolji način.”

Our association is also recognized for projects with strong social and professional impact.

“Prevention of Infections,” organized in cooperation with Hronos Society, was a seminar held five times and attended by around 150 participants.

EstetikPro has continuously invested in professional development through participation in leading international industry events, including Beauty Forum in Munich (2019) and Cosmoprof in Bologna (from 2016 onward), as well as topical get-togethers such as “Forest Wellness” and professional tours in Obedska Bara (2022).

EstetikPro also shared professional knowledge and experience through 35 editions of Magazin EstetikPro, a specialized publication, as well as through thematic workshops, including Phyto- and Aromatherapy Workshop organized in cooperation with Afrodita Cosmetics in 2022.

With support of Ministry of Education, Ministry of Economy, and Ministry of Health, EstetikPro organized a conference in 2018 and further strengthened educational role of the profession through a series of lectures held in schools in 2016, as well as youth-focused workshop “A Survivor’s Guide to Pimples” organized in 2018.

Today, EstetikPro actively participates in working groups dedicated to developing rulebooks, regulations, and standards for facilities providing care and esthetic services, firmly believing that voice of professionals must be included in systems that shape and regulate our profession.

We continue forward with pride in what we have achieved and with a strong sense of responsibility toward everything we are yet to create.